Selected work
One project.
One story at a time.
Sixteen projects across platforms, systems, websites, identity, film, and content. Test sections are left open for upcoming work.
Video · Social Content

An online English-learning platform built around courses, workshops, and language sessions. We shaped its social video output into a clear, energetic content system.
Luga Edu brings English learning into a digital format through structured courses, practical workshops, and language sessions.
Video production and editing across recruitment, workshops, educational content, and short-form social reels.
Featured reel
Built to move fast in the feed.
Short-form storytelling with a direct hook, fast pacing, and enough visual clarity to make the idea land without over-explaining it.
03 · Viral ReelPlatform · Brand Identity · Videos

A restaurant operating system designed to simplify the full service flow — from QR menus and orders to kitchen workflow, staff actions, and subscription control.View live site
Servio is an Algerian restaurant platform that brings QR menus, orders, kitchen workflow, waiter calls, restaurant administration and subscriptions into one connected product.
Platform strategy, UX/UI design, brand identity and product storytelling. The system was shaped to feel operationally clear for restaurant owners while remaining simple for staff and guests.
Platform · Brand Identity · Videos

A student collaboration platform designed to help idea owners and skilled members find each other faster, build better teams, and move projects forward with less friction.View live site
Fareeqik helps innovative students form balanced project teams by connecting idea owners with developers, designers, marketers and other skilled members through a clear matching experience.
Product strategy, platform UX/UI, brand identity and launch content direction. The case study focuses on the platform experience that turns account creation, project publishing and join requests into one clear journey.
Presentation video
Explaining the product in motion.
A vertical presentation piece created to introduce Fareeqik, its core problem, and how the platform helps students move from an idea to the right team.
Website · Videos

A digital presence for an entrepreneurship ecosystem built around incubation, hands-on support, programs, stories, and opportunities to get involved.View live site
Innoest Company supports entrepreneurs through incubation, hands-on programs, mentors, partners, stories, and opportunities to participate in its ecosystem.
Website design and development paired with video content that presents the company, its programs, and its ecosystem with more clarity.
Website system
Built around the ecosystem, not around decoration.
The website gives programs, mission, proof, stories, and participation a clear hierarchy while keeping Innoest's blue-and-yellow identity visible throughout the experience.

Brand Identity

A digital-health identity built from the ground up to make an e-clinic concept feel credible, clear, and ownable before the product experience expands.
Medora is an e-clinic concept developed around a more coherent digital healthcare experience and a brand system able to carry that ambition.
Naming, logo direction, color system, typography, and the wider brand identity.
The main logo holds up in a premium dark setting and gives the e-clinic concept immediate credibility.
A blue-led palette was chosen to signal care, precision, clarity, and trust.
The mark stays legible and distinctive when applied on real-world materials.
The identity combines a monitor-inspired form, a human presence, and a heart shape into one memorable healthcare mark.
Video · Documentary Style
A documentary-style social film built around one of Algeria's oldest continuously operating companies — turning archive, product heritage, and cultural memory into a modern vertical story.
Founded in Algiers in 1878, Hamoud Boualem is an Algerian beverage company whose long-running heritage includes iconic names such as Hamoud La Blanche and Selecto.
A documentary-style vertical film using archival references, historical details, product imagery, typography, and fast editorial pacing to turn brand history into social content.
Documentary film
Heritage, cut for the feed.
The visual direction deliberately mixes archive material, old advertising, product references, Arabic typography, and the warm texture of the film itself. The point was not to make the history feel old — it was to make it feel alive.
Hamoud Boualem · Documentary styleWebsite

A product-led website for Al Osra Food that turns a broad grocery range into a clearer digital catalogue, with stronger brand storytelling and a direct path to ordering.View live site
Al Osra Food presents staple grocery products including rice, beans, chickpeas and lentils. The website gives the range a structured home while reinforcing the brand's quality and family-focused positioning.
Website design and development, product catalogue structure, brand-led visual direction, product detail presentation, responsive UX and a direct order flow.
Website

A polished, conversion-focused website for Sindjab that turns custom kitchens and interior fittings into a clear, premium digital experience built to generate qualified enquiries.View live site
Sindjab designs, manufactures and installs custom kitchens, dressing rooms and interior fittings in Béjaïa. The website presents the craft through strong project imagery, a clear process and direct paths to request a quote.
Website strategy, UX/UI design and development, responsive layout, project inspiration showcase, service and process structure, social links, WhatsApp contact flow and conversion-focused calls to action.
Website
A conceptual luxury website study built around restraint, permanence and silence — using black-and-white editorial storytelling to make the experience feel deliberate rather than decorative.View live site
Noiré is a portfolio concept exploring a luxury system through form, silence and permanence. The project combines editorial imagery, objects, architecture and seasonal drops into one restrained digital world.
Concept direction, art direction, interface design and web development — with the visual system driven by monochrome contrast, controlled spacing, image pacing and minimal typography.
Website

A refined studio website designed to make Nourfe feel premium, editorial and easy to book — while letting the work speak first.View live site
Nourfe Studio is a product content studio in Algiers focused on photography, videography and intentional visual content for brands, products and creators.
Website design and development with a clear editorial direction, service presentation, portfolio storytelling and a simple booking journey built around conversion.
Video

Website

A private-pool booking experience in Ben Aknoun built around calm presentation, clear availability, and a direct path from discovery to reservation.View live site
BenakPool offers private pool experiences in Ben Aknoun for families, friends and small groups looking for a relaxed day in a welcoming, private setting.
Website design and development, visual direction, experience presentation, booking UX, availability calendar, contact structure and a WhatsApp-first reservation flow.
In progress
Test 2
Website

A calm, specialist dental website designed to build trust, explain care clearly, and move patients from first impression to appointment with minimal friction.View live site
Téniri Dental Office presents specialist consultation, oral pathology and oral surgery in a patient-focused experience built around clarity, listening and precise care.
Website strategy, UX/UI design, responsive development, service presentation, trust-building content structure and a WhatsApp-ready appointment flow.
In progress
Test 3
Website

A hospitality website built to present Maison RKA with more clarity, stronger visual trust, and a smoother reservation flow.View live site
Maison RKA is a guesthouse in Saket, Béjaïa. The website was designed to make the property feel calm, credible and easy to understand from the first screen.
Website design and development, content structure, accommodation presentation, gallery storytelling and a reservation flow prepared for WhatsApp enquiries.
Next project
Bring us the gap.
We’ll build the right system around it.
Strategy, identity, product, web, and content — shaped around the actual business problem.
